For a full leaf tea company, we have gotten really into matcha lately. We rarely make exceptions to our tea leaf preferences, but matcha has won us over. Our Tea Team had the opportunity to travel to Japan in October 2024 to support the opening of our Tokyo Tasting Room and took advantage of their time there by exploring some of the most renowned tea growing regions in Japan. We were captivated not only by the beauty of the tea fields, but by the precision and craft that goes into growing and processing matcha. Such care is taken to shade the leaves prior to harvest, preserving and concentrating the chlorophyll in the leaves that result in the vibrant, rich color of high quality matcha.
We got to explore tea factories and learn about the varied process that goes into the craft of Japanese tea production. Each factory makes slight adjustments to their process to separate themselves from the ever-growing cohort of matcha producers, but the general flow looks like this: